The orange economy**.
Content, creativity, culture.

Live, human content is its fast-growing corner. We build the technology for it.

** Orange economy, IDB, 2013

958 million

online in India, rural leads

4.1 million

creators, two in three non-metro

$1 trillion

creator-influenced spend by 2030

2,000 crore+

UPI payments a month, most under ₹500

Partners

Flyntrix LabsTechnology partner

How it is shaping

Live with a person is a conversation, not a video.

Server racks
The laws arriving

Your data, in your country.

We build for a world where your users' data stays where they live. We run in-region, on servers you control.

  • India: data protection rules, November 2025

    Eighteen months to comply. Some data must not leave the country.

  • The same pattern elsewhere

    Vietnam, Indonesia, Saudi Arabia, the EU. Data in its own country becomes the default.

  • Under your control

    Your servers, your keys. We promise design, not compliance.

Where we come in

What we build

SodaLife

Real people, live, paid for their time. We build and run it. Launching later this year.

  • ✓Live, not generated. Real people, the format that cannot be faked at scale.
  • ✓On technology from Flyntrix Labs. Sub-second, a copy per viewer, on cheap phones.
What we build for you

Your own platform.

For agencies and creators who want their own thing, with their data in their own country. We build it with you, now.

  • ✓Your brand. Your name, your creators, your community.
  • ✓Your data, in-region. Designed for the laws arriving.
  • ✓The same technology. Rooms, calls, events, chat, wallets, the ones SodaLife runs on.

Sources

  1. Inter-American Development Bank, The Orange Economy: An Infinite Opportunity, 2013
  2. ISB and Hashfame, Understanding the Canvas of India's Creator Economy, July 2026
  3. BCG, From Content to Commerce: Mapping India's Creator Economy, via PIB, May 2025
  4. IAMAI and Kantar, Internet in India 2025
  5. NPCI figures via PIB, UPI turns 10, 2026
  6. Billion Dollar Boy, The Real Impact of AI on the Creator Economy, 2025
  7. Digital Personal Data Protection Rules, 2025, summary by India Briefing

Build for it with us.

Tell us what you are making.